Unjustly low status do exist in professional terms of the translator. Throughout the long history, translation has never really enjoyed the kind of recognition and respect that other professions, such as medicine and engineering have enjoyed. Translators have constantly complained that translation is underestimated as a profession. There is no doubt that the low status […]
Linguistics is a discipline which studies language both in its own right and as a tool for generating meanings. As such it should have therefore a great deal to offer to translation studies; it can certainly offer translators and interpreters valuable insights into the nature and function of language. Translation refers to carrying the meaning […]
Language is transmitted culturally; that is, it is learned. To a lesser extent it is taught, when parents, for example, deliberately encourage their children to talk and to respond to talk, correct their mistakes, and enlarge their vocabulary. But it must be emphasized that children very largely acquire their first language by “grammar construction” from […]
….. almost 50 years later, 2019 Hyundai car manufacturer launched a model car by the name “KONA” in South Africa and around the world. The same model car in Portugal is named “KAUAI”. For those with a keen interest about the true meaning for that decision, please visit this link: https://www.news.com.au/technology/innovation/motoring/on-the-road/the-car-names-that-you-cant-say-in-some-countries/news-story/c8fbfabb4203b4850d3d65bfa1a38c27
Can I use a free computer translation tool instead? A computer or machine translation (MT) is useful if you simply need to know what the main subject is of a Portuguese text. However automatic translation tools will not be able to provide you with a professional translation. Often the results are humorous at the very […]
The importance of translators and interpreters in current times can be seen with the extent of reporting in the media. News of translation and interpreting now prevades our lives – whether it is the lack of qualified court interpreters in a remote part of the world or the fate of translators or interpreters in zones […]
Kentucky Fried Chicken gave us an example of how a slogan went wrong in Mandarin. It’s also an example of why literal translation doesn’t necessarily work in other cultures and languages. KFC’s famous “Finger lickin’ good” slogan became “Eat your fingers off”. Obviously, it didn’t have quite the same ring!
Early in the seventies, one case of a German car manufacturer launched a car model by the name “Opel Ascona”. It caused very stern condemnations amongst the Portuguese public, forcing the Portuguese authorities to force the German car manufacturer to recall that particular model and rename it. The word “Ascona” in Portuguese had very strong […]