Kentucky Fried Chicken gave us an example of how a slogan went wrong in Mandarin. It’s also an example of why literal translation doesn’t necessarily work in other cultures and languages. KFC’s famous “Finger lickin’ good” slogan became “Eat your fingers off”. Obviously, it didn’t have quite the same ring!
Early in the seventies, one case of a German car manufacturer launched a car model by the name “Opel Ascona”. It caused very stern condemnations amongst the Portuguese public, forcing the Portuguese authorities to force the German car manufacturer to recall that particular model and rename it. The word “Ascona” in Portuguese had very strong […]