Translation, involving the transposition of thoughts expressed in one language by one social group into the appropriate expression of another group, entails a process of cultural de-coding, re-coding and en-coding. As cultures are increasingly brought into greater contact with one another, multicultural considerations are brought to bear to an ever-increasing degree. Now, how do all […]
Archives for June 2019
(1) The importance of culture in translation
Because culture gives birth to language, translation and culture are intimately connected. Language is the only institution without which no other social institution can function; it therefore underpins the three pillars upon which culture is built. The “personal”, whereby we as individuals think and function as such; the “collective”, whereby we function in a social […]
Translator as a career
Unjustly low status do exist in professional terms of the translator. Throughout the long history, translation has never really enjoyed the kind of recognition and respect that other professions, such as medicine and engineering have enjoyed. Translators have constantly complained that translation is underestimated as a profession. There is no doubt that the low status […]
Linguistics vs Translations
Linguistics is a discipline which studies language both in its own right and as a tool for generating meanings. As such it should have therefore a great deal to offer to translation studies; it can certainly offer translators and interpreters valuable insights into the nature and function of language. Translation refers to carrying the meaning […]
“(1) Transmission of language and culture.”
Language is transmitted culturally; that is, it is learned. To a lesser extent it is taught, when parents, for example, deliberately encourage their children to talk and to respond to talk, correct their mistakes, and enlarge their vocabulary. But it must be emphasized that children very largely acquire their first language by “grammar construction” from […]
The wrong car parts (2) sequel
….. almost 50 years later, 2019 Hyundai car manufacturer launched a model car by the name “KONA” in South Africa and around the world. The same model car in Portugal is named “KAUAI”. For those with a keen interest about the true meaning for that decision, please visit this link: https://www.news.com.au/technology/innovation/motoring/on-the-road/the-car-names-that-you-cant-say-in-some-countries/news-story/c8fbfabb4203b4850d3d65bfa1a38c27




